A fixture concept I have captured several variations of and will post over time. This approach helps the display stand out in a crowded store, plus guarantees exclusive use by the manufacturer supplying. They wisely vary the stock by season to insure sales year round. Multiple-arm fixtures are supported by a slotted vertical surface built into a freestanding floor display. Not the shallow V-shape of  the display arms to increase strength and rigidity.

Follow Neck Hung and Supported Bottles at…
Bottle Neck Hang For Bai Beverages
Neck Support for Water Bottles
Loop Hook Provides Neck Support
Loop Hook Feeds Bottled Water Display

For Neck Hung / Neck Supported Bottle resources see…
“Neck Hung / Neck Supported Bottles Pinterest Board”
Neck Hung / Neck Supported Bottles Index Page

Compare to….
Waterbottles One-Up on Slatwall
Tree-like Water Bottle Merchandiser
On-Shelf Water Bottle Display

For a visual Pinterest Board summary see…
Water Bottle Fixtures and Merchandising

For other innovative item self-merchandising see…
WD-40 Display Flattery
OtterBox Box Outdoes Itself
T-Shirts Retail in Tubes
Cap Brands and Hangs Product
Removable WD-40 Hang Tabs
Puzzle Package Self Promotion
Bottles in Strip Merchandiser
Bottle Hung to Merchandise
Tube Hangs and Retails Itself
Hanging Tube Self-Sells
Cookware Merchandises Itself
Neck Support for Water Bottles
Loop Hook Feeds Bottles Water
Waterbottles One-Up on Slatwall
Loop Hook Provides Neck Support
Store Self-Dispenses T-Shirts
Potion and Elixer Merchandising
Spoon Rest Package Overlay is Die Cut

For a visual Pinterest Board summary see…
Self-Merchandising Displays and Packaging in Retail

SEARCH “Slot” for slot-based display surfaces.