Having come up in the business through agencies and production houses (and even architectural model building) I am well aware of the myriad uses of Velcro … a material almost as versatile as Duck Tape. But I do not see it as often as might be possible in retail, where I think it could have more uses. Here hook-and-loop material provides a quick mount for lightweight Foamcore-backed signs, and allows quick swap out and seasonal change.

Follow Velcro in Retail Outfitting at…
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The concept of Velco mount signs, though not necessarily this pre-conceived fixture, has the immediacy to qualify as “Guerilla Marketing.” Select that term from the CATEGORIES Menu for more posts.