The purpose of a Baseline post is to provide a comparison for more unusual styles of fixturing. Here bakeware is merchandised from ordinary gondola shelves as a related-merchandise cross sell in a Grocery environment. I would expect reasonable quality at a reasonable price here, and be very grateful for the convenience of grabbing a cupcake pan needed for baking the same day. Compare this to some of the fixturing alternatives, and what they imply in terms of quality and price potential.

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