This Pusher Paddle Message Rant is that Pusher Paddle message space is incredibly valuable advertising space. The customer is viewing your message at the moment he would be choosing your product. But what does he see if the facing is empty? “Fill with XYZ.” Is that the most creative message someone with an advanced degree in Marketing could think of? How about a jingle about the new flavor two rows over, or the larger Family Size Pack of chocolates below? Or better yet for long-term sales and customer appreciation, offer a free pack, if they inform a manager of the “stock out” situation. How creative are you? Please post creative suggestions for more powerful messaging on Pusher Paddles as comments.
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For Out-of-Stock posts by Title see…
“Garnier Micellar Water Refill Instructions”
“Zip Tie Prevents Stockout”
“Temporary Out-of-Stock Message Is Permanent”
“QR Code Resolves Product Stockouts Instantly”
“Can’t Find Your Size Hang Tag at Karen Millen”
“Magnetic Help Signs Line The Shelf Edge”
“Hairbrush Shelf Paper Indicates Out-of-Stock”
“Target® Christmas Catalog Out-of-Stock Message”
“Oversize Out-Of-Stock”
“Definitive Out-of-Stock Message”
“High Cost of Overstocks and Out-Of-Stocks”
“Tile Stand as Out-of-Stock Sign Holder”
“Praise-Worthy Out-of-Stock”
“Stockout Wrongly Signed”
“JoAnn’s Purell® Mini Cart Wipe”
“Help Find Instructions on Hook”
“Help, Security, or Stockout Ploy?”
“Mucinex® BackStock Tent Sign”
“Whoops Back Tag for Gift Cards“
“QR Code for Out-of-Stocks”
“Item Available Elsewhere Tag”
“Prevacid® Tent as Pick Card”
“Out-of-Stock Back Tag“
“Pusher Paddle Message Rant“
“Retail ‘Pet Peeve’ in Spanish”
“Raincheck Better Than Nothing“
For all Out-of-Stock resources see…
“Out-of-Stock Pinterest Board” for a visual summary.
“Out-of-Stock Index Page” for all resources and links.
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