Micro-gondolas serving as freestanding displays projected a more substantial image than cheap temporary POP, and carried a consistent theme across a number of aisles. They also implied an ongoing commitment to in-store promotions. Though very nicely manufactured and finished the shelf depths are a bit too massive for my visual taste and draw ones eye away from the product, though full-width shelf-edge graphics would certainly help. A pegboard back would also improve versatility allowing alternate promotion of carded items or rear-facing hooked displays. Hopefully the units have hidden casters, or are rigidly constructed to allow easy movement. If I sound critical, not so. It is easy to add improvements once someone else has the initial good idea.
For a safe way to fixture the suggested rear-facing pegboard for this display, see the earlier post “Mini Endcap J-Hook.”