A handy fixture for organizing small Summer beach, deck and picnic table umbrellas. The racks mate to standard gondola uprights and can be mounted at varying heights to suit the product … from these umbrellas to canes and possibly light long handles tools and cleaning utensils (mops, brooms, etc.) Because of the item assortment, pricing echoes from the rack’s hanging label holders to tags on the products themselves.
Note that this fixture was spied in a full service Drug chain, therefore it is for lighter-duty cross selling of summer merchandise. I would not try to use it for unwieldy giant beach umbrellas or heavy sledge-hammer merchandising.
IDEA: If the wire grid was inverted and welded to the gondola arms with the front “lip” facing up, the “rack” could become a light-duty “open-wire shelf” with a front product stop, when circumstances demanded. The more versatility the better I would think.
For improvement to this display over time SEE..
“Tiki Torch Display Kaizen”For additional rack layouts SEE…
“Stickball Bats in Slatwire Racks“
“Golf Rack Upstages Others”
“Selling Carpets by the Crate”For other items that demand a specific rack SEE…
“Cane Fixturing Conundrum“
“Ironing Board Merchandiser“For a Guerrilla Marketing approach to racks…
“Inverted Endless Basket“
“Grid Hook on Inverted Basket”
“PVC Quivers for Retail“For other Summer merchandising fun SEE…
“Sand and Starfish Merchandising”
“Tin Picnic Basket Summer Promo”
“Sand Pail Carryall for Summer”
“Prada Summer Dare-to-Wear“
“Louis Vuitton Summer Snowflake”
“Shade Tree Grows from Ceiling Down”
“Tiffany Ice Cream Cone Window”
“Winter Earmuffs on Summer Sale”
“A Bird, A Plane, No, Giant Sunglasses POP”
“Chewing Gum Recycling Station”
“Volleyballs Perch on Display Hooks”For other Umbrella display options SEE…
“Sidesaddle Umbrella Rack No. 1”
“Sidesaddle Umbrella Rack No. 2”
“Umbrellas Served Up In Glass”
“Umbrella Waterfall Rack Arm for Grid”
“Umbrellas Offered in Wood Tray”
“Umbrellas Naked in Windrows”
“Corner Cube for Umbrellas”
“Adding Urgency to Fall Umbrella Sales“
“Umbrella Stand As It Should Be“
“Formal Umbrella Rack in Menswear“
“Objet D’art or Umbrella Stand“
“Dazzle Paint Retail Camouflage”
“No Dazzle Paint Here“
“Strip Merchandising Umbrellas“
“Canted-Front Umbrella Rack“
“Oversize Umbrella Trolley“
“Mobile Umbrella Mini Rack“
“Beech Umbrella Rack for Gondola“
“Umbrellas Sold Overhead?“
“Umbrella Tower Requires Two Photos”For Umbrella Bag Stands as Retail Amenity see…
“Umbrella Bags Offered in Two Sizes”
“Bloomies Best Bumbershoot Amenity”
“Mary Poppins Would Approve“
“Umbrella Bag As Retail Amenity“