A handy fixture for organizing small Summer beach, deck and picnic table umbrellas. The racks mate to standard gondola uprights and can be mounted at varying heights to suit the product … from these umbrellas to canes and possibly light long handles tools and cleaning utensils (mops, brooms, etc.) Because of the item assortment, pricing echoes from the rack’s hanging label holders to tags on the products themselves.

Note that this fixture was spied in a full service Drug chain, therefore it is for lighter-duty cross selling of summer merchandise. I would not try to use it for unwieldy giant beach umbrellas or heavy sledge-hammer merchandising.

IDEA: If the wire grid was inverted and welded to the gondola arms with the front “lip” facing up, the “rack” could become a light-duty “open-wire shelf” with a front product stop, when circumstances demanded. The more versatility the better I would think.

For improvement to this display over time SEE..
Tiki Torch Display Kaizen

For additional rack layouts SEE…
Stickball Bats in Slatwire Racks
Golf Rack Upstages Others
Selling Carpets by the Crate

For other items that demand a specific rack SEE…
Cane Fixturing Conundrum
Ironing Board Merchandiser

For a Guerrilla Marketing approach to racks…
Inverted Endless Basket
Grid Hook on Inverted Basket
PVC Quivers for Retail

For other Summer merchandising fun SEE…
Sand and Starfish Merchandising
Tin Picnic Basket Summer Promo
Sand Pail Carryall for Summer
Prada Summer Dare-to-Wear
Louis Vuitton Summer Snowflake
Shade Tree Grows from Ceiling Down
Tiffany Ice Cream Cone Window
Winter Earmuffs on Summer Sale
A Bird, A Plane, No, Giant Sunglasses POP
Chewing Gum Recycling Station
Volleyballs Perch on Display Hooks

For other Umbrella display options SEE…
Sidesaddle Umbrella Rack No. 1
Sidesaddle Umbrella Rack No. 2
Umbrellas Served Up In Glass
Umbrella Waterfall Rack Arm for Grid
Umbrellas Offered in Wood Tray
Umbrellas Naked in Windrows
Corner Cube for Umbrellas
Adding Urgency to Fall Umbrella Sales
Umbrella Stand As It Should Be
Formal Umbrella Rack in Menswear
Objet D’art or Umbrella Stand
Dazzle Paint Retail Camouflage
No Dazzle Paint Here
Strip Merchandising Umbrellas
Canted-Front Umbrella Rack
Oversize Umbrella Trolley
Mobile Umbrella Mini Rack
Beech Umbrella Rack for Gondola
Umbrellas Sold Overhead?
Umbrella Tower Requires Two Photos

For Umbrella Bag Stands as Retail Amenity see…
Umbrella Bags Offered in Two Sizes
Bloomies Best Bumbershoot Amenity
Mary Poppins Would Approve
Umbrella Bag As Retail Amenity