An understated approach to promoting a sale item at shelf edge, clear acrylic layers enclosing a tasteful single word in small type … “SALE.” The perfect compliment to the $300 shoes on display. A short peg on the back allowed the holder to tilt back and angle its whisper of savings up to eye level. The only thing more impressive would have been the use of real glass for the holder.

For other visually recessive clear fixtures SEE…
Backless Label Strip for Glass Shelf
Clear Label Strip for Crystal
Stemware Real Estate Defined
Label Holders in Opulent Acrylic

For other whispered merchandising messages SEE…
Shelf Overlay Seen From a Distance
Bobby Pinning Sale Tags
Stand-alone Sign Arc
The Softer Side of Signs
Wolfords Whispers Sale Privately
Ted Baker Autographed Store Fixtures
Loro Piana Ties a Scarf Knot
Fendi Finial as Branding
Prada Valise Self-Display
Whispering the Word Sale
Subdued Shelf-Edge Micro Flags
2012 Tiny Label Holder Award