This display was littered with tortured and distorted soft Aluminum Hooks. The failures are highly visible and distracting in both the horizontal and vertical planes. Tried and true traditional steel hooks could have saved the day and projected a better image. This designer-name boutique will have difficulty projecting the chic image necessary for brand name pricing with these failed fixtures.
For discussion of material and strength issues see…
“Aluminum Fixtures Strength and Cost”For noteworthy fixture failures see…
“Gondola Base Deck Takes a Hit”
“Aluminum Boxer-Style Hook Failure”
“Misshapen Aluminum Hooks”
“Malleable Aluminum Grid Hooks”
“So Sorry. Aluminum Hook in Play”
“Faceout Failure on Slatwire”
“Failed Reverse Waterfall Hook”
“How to Avoid Frontwire Sag”
“Plastic Grid Hooks Fail”
“Rare Hook Lug Failure”
“Hook Lug Failure Redux”
“Plastic Hook Innovates But Falls Short”
“Hook has Two Monkey Load Limit”
“Plastic Hooks Beyond Limits”
“Anti-Theft Fixture Failure”
“Productstop Fails Christmas Crush”
“Label Holder Wrecks Store Image”
“Sidesaddle Label Holder Fails”
“Ideas Wanted: Retail Guard Rail”For a visual Pinterest Board summary see…
“Failures in Fixtures“SEARCH “Best Practices” for advice on avoiding.