Reverse Grid Waterfalls failed at the backplate, and possibly the label holder too. It would appear customers used them for support like Subway Hanger Straps. But the concept might still be valid if the display surface was not Grid but Slatwall offering broad, flat support for the backplate. A longer backplate attachment leg would help too. Nevertheless one has to admire the strength of the backplate welds which held up to such abuse.

For noteworthy fixture failures see…
Gondola Base Deck Takes a Hit
Aluminum Boxer-Style Hook Failure
Misshapen Aluminum Hooks
Malleable Aluminum Grid Hooks
So Sorry. Aluminum Hook in Play
Faceout Failure on Slatwire
Failed Reverse Waterfall Hook
How to Avoid Frontwire Sag
Plastic Grid Hooks Fail
Rare Hook Lug Failure
Hook Lug Failure Redux
Plastic Hook Innovates But Falls Short
Hook has Two Monkey Load Limit
Plastic Hooks Beyond Limits
Anti-Theft Fixture Failure
Productstop Fails Christmas Crush
Label Holder Wrecks Store Image
Sidesaddle Label Holder Fails
Ideas Wanted: Retail Guard Rail

For a visual Pinterest Board summary see…
Failures in Fixtures