Here adhesive-backed label strip is mounted on the shelf bottom under the product. The price plays Peekaboo and only reveals itself once you remove the item. These shelves are down-swept gravity feed, so admittedly the shelf front edge angles downward reducing visibility. But there are up-tilted label strip profiles to overcome the shelf front disadvantage.
For unusual label strip treatments see…
“Label Strip Turns a 90º Corner”
“Label Strip Mitre Embedded”
“Label Strip Recessed into Table Top“
“Hide ‘N Seek Label Strip“ (This Post)
“Top-facing Label Strip Brands“For unusual gravity feed posts SEE…
“Gravity Feed to Rear Not To Front”
“Store Self-Dispenses T-Shirts“
“Roller-Assisted Gravity Feed”
“Gravity Sledges for Gift Cards”
“No Crush Gravity Feed for Pillows”
“Gravity Feed for Pencils”
“Productstop Sloped Not Straight”
“Allure of Gravity Feed for Pillows”
“Display Hooks Are Rails for Rolling Pins”
“Downswept Specialty Hook for Partyware Gravity Feed”
“Guess the Slotting Fee for Gravity Feed”
”Top-load Lipstick Auto Feed“
“Burt’s Bees via Gravity Feed“
“Auto Feed Sanitizer Wipe Rack“
“Hide ‘N Seek Label Strip in Gravity Feed”
“Traditional Wood Bread Rack Features Gravity Feed“