As if hung out to dry, these boots are merchandised via clothespin-equipped hanger hooks. Your first guess might be an outlet or Guerrilla Marketing in a boutique. Wrong. This was employed in a top-tier department store at the Menlo Park Mall, New Jersey. If you are familiar with the Malls tenants, think “high end” and you will know the store.
To see a disadvantage of merchandising with this fixture SEE
“Sales Aftermath in Shoes.”
For other footwear hung casually SEE…
“Burberry Shoes Bait the Hook”
“Boots Hanging or Standing”
“Experimental Shoe Cross Sell”
“Dual Over and Under Hook Design“
“How to Fixture a Grey Wall With Shoes”
SELECT “Guerrilla Marketing” from the Category Menu for truer examples of informal tactics. SEARCH “Boots” to scan posts related to that specific style of footwear, or SEARCH “Clothes Hangers” to pursue hanger merchandising.