Though lightly fixtured in the extreme, this floor display corrugated prepack wins the Fixtures Close Up Award for Creative Cross Sells. Why wouldn’t I be induced to think about beloved Fido’s comfort as I browsed Bed Linens and Bedding for myself? And if he were only slightly less beloved, maybe I would consider a dog bed for him to keep Bowser all the more out of my own bed.
What about reverse psychology and species equality, you ask? Was there a human cross sell in the pet’s department? I could not find one. But who to complain too? Is there a human equivalent of the SPCA?
For other pet pillow merchandising see…
“Super-Duty Endless Basket”