Though lightly fixtured in the extreme, this floor display corrugated prepack wins the Fixtures Close Up Award for Creative Cross Sells. Why wouldn’t I be induced to think about beloved Fido’s comfort as I browsed Bed Linens and Bedding for myself? And if he were only slightly less beloved, maybe I would consider a dog bed for him to keep Bowser all the more out of my own bed.

What about reverse psychology and species equality, you ask? Was there a human cross sell in the pet’s department? I could not find one. But who to complain too?  Is there a human equivalent of the SPCA?

For other pet pillow merchandising see…
Super-Duty Endless Basket

For related pillow fixturing see…
No-Crush Gravity-Feed for Pillows
Allure of Gravity Feed for Pillows

For all 2011 Fixtures Close Up Award Winners see…
2011 Creative Cross Sell Award
2011 Creative Hookery Award
2011 Smallest Slotwall Award
2011 Unruly Fixture Award

SEARCH: “Cross Sell” for useful ideas from creative marketing minds, or “Silly” for other odd post ideas from my own not-quite-right mind.