Large suction cups adhere this clear Lime Merchandiser to the beverage cooler door. With it close at hand to the well-advertised product, one gets the urge to consume it with invigorating, tangy Lime, even if for the first time. Cleanliness would be a must to support the “fresh, natural” seemingly “healthy alcohol” theme .. a challenge for see-through fixtures. The challenge is met beautifully here, but additional rounding of corners might preserve the clean look with less intensive maintenance.
For All Wine and Spirits Merchandising by Title…
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity”
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”
For all Wine and Spirits resources…
“Wine and Spirits Tag” for a scrollable list of discussions.
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links
Select “Cooler / Freezer” from the CATEGORY Menu for other posts about cold merchandising. SEARCH “Cooler Door” for related merchandising techniques, or “Cross Sell” for a larger view of such activities across retailing. SEARCH “Beverage” to view posts from that perspective.