Holy Grail Of Retailing Lost – Misaligned Straight-entry and all-wire Scan Hooks
Holy Grail Of Retailing Lost indeed. I applaud the Disney-like environment of modern stores … professional design, interesting decor, branded colors, floor graphics, even in-store television channels. But in the hunt for the Holy Grail of consumer environments some chains seem to have lost sight of basics and their effect on store image, and “perceived value” of the merchandise on display. Here two otherwise well-outfitted big box retailers in upscale neighborhoods fixture the entire store with hook alignment so poor as to cheapen the store brand and even (I suggest) the prices it can expect to charge. I would surely expect low quality merchandise to be displayed this way.
Do you chose your store designer by lowest price alone? Maybe you should not choose your fixturer by the “short term” benefit of hardware “Made More Cheaply Overseas” either. And once you buy the fixtures and celebrate the supposed saving, does no one walk the floor to see what was delivered and installed?
For excellence in hookery see…
“How Pegboard Could and Should Look”
“Impressive Peg Hook Alignment”
“How Slatwall Should Look vs Pegboard“
For horror in hook display see…
“2011 Unruly Fixture Award”
“Hook Design and Quality Standards”
“Neatness Counts in Fixtures”
“Hook Fight in Neck Ties”
“How to Avoid Frontwire Sag”
For subtle mis-fixturing see…
“Eye Test for Fixture Experts”
“How Not To Mix ‘N Match Hooks”
“Slatwire Erraticism”
“Five out of Six Hooks Disagree”
For additional hook standards see…
“Hook Frontwire Standards”
“Hook Gauge and Finish Baselines”
“Hook Design and Quality Standards”
“Metal Plate Label Holder Primer”
For outstanding discipline in continuous display see…
“Continuous Strip Scan Hooks” and
“Slotwall & Label Strip Both Curve“
For a one-of-a-kind hook organization see…
“Bar Defines Categories on Slatwall“
SEARCH “Hook Alignment” for all examples both good and bad or “Best Practices” for other fixturing advice.