This shelf extender merchandises an item as prominently as an Olympic diver poised on a high dive platform. Its purpose was obviously to promote the retail house brand by positioning it forward, out into the aisle. In that regard it dominated the scene … a cantilevered platform for display and focusing attention.

The platform is mounted simply to the perforations along the shelf edge. What might it do to the shopping environment if used extensively up and down the aisle? I think it could work if the store was kept well-faced continuously. It would have the overall appeal of Flemish Bond or the poorly named Rat-Trap Bond brick pattern  … a smooth wall of product interrupted by end-on units jutting forward just a bit.

To display more items vertically rather than horizontally SEE…
Two Axes Are Better Than One?
Lemons and Limes Shelf Managed

Also browse shelf edge extenders at…
Single Item Shelf-Edge Extender” (This Post)
Shelf Extender is Bottom Mount
Shelf Edge Shoe Extension
Measuring Tape ‘Try Me First’

For a summary Pinterest Board of these fixtures see…
Extenders: Horizontal Shelf Edge Display

CONTRAST with to…
Cantilever Platform for Slatwire
Speaker Platforms for Wire Grid
Cantilever Cooking Tray Racks
Cantilever T-Shirt Platforms

CONTRAST further with ledges on flat surfaces…
Flatback Hooks Add 3D on Flat Signs
Shoe Ledge Adds 3D to 2D Sign
Lego Ledge as Shoe POP
Dual Shadowboxes Merchandises Shoes

To research individual “extends above” discussions see…
Stable-Base Periscope Hook” (This Post)
Periscope Bar Merchandiser
Periscope Gift Card Hook
Periscope Hooks Expand Display
Periscope Scan Hook.”
Periscope Single Prong Hook
Periscope Loop Hook
Periscope Hook Pimple
One-for-All and All-for-One Ballstops

For line item “extender“ concepts SEE…
Traditional Pegboard Extender
Modern Pegboard Extender
Wire Basket Extender
Overhead Hook Merchandising
Pegboard Extender Naked
Periscope Hooks Expand Display

For all Pinterest Board summaries of extenders see…
Extenders: Vertical Surface Display
Extenders: Horizontal Shelf Edge Display
Extenders: Periscope Hooks and Fixtures