Having studied and worked under an architect, I am fascinated by the design principles that create interesting environments for people. For one, it is not an endless view to infinity that is interesting. Rather it is the modulation of space, moving from a tight, intimate space, rounding a corner, and THEN being surprised with a vista. This happens in retail environments too. Shopping in enclosed, protected, human-scale aisles, then turning the corner and being presented a broad spacious boulevard … double banks of coffin cases in a processional way stretching on into the distance … or in most cases back to the scrumptious treats of the deli department. Comparatively you have now entered a huge linear open space akin to Park Avenue, NYC. But such a prime and impactful refrigerated retail plaza is valuable merchandising real estate. How to use it without destroying the effect … like the visual pollution of placing billboards in the middle of the Palisades Parkway?
This cross merchandising grid permanently mounted to the coffin case “median” offers a possible approach. It is low enough to not obstruct the view, and as an open grid, light enough in profile to have less visual mass than other display possibilities. If one HAD to more intensely merchandise the coffin case aisle, you might consider a “visually open” solution like this.
For “sight leak” situations see…
“Sight Leak Through a Grid”
“Diagonal Grid with Custom Hook”
“Selling Bikinis in the Snow“
“Baseball Bats Tethered to Grid“
“Volleyballs Perch on Slatwire Hooks“
“Wire Shelf Sight Leak”
“Hangers as Display Fixtures“For other direct comparisons of visibility see…
“Dazzle Paint Retail Camouflage“
“No Dazzle Camouflage Paint Here“For positive use of “sight leak” visit…
“See-Thru Retail Sign Strategy”
“Coffin Case Median Grid”For “sight leak mitigation” strategies see…
“In-Store Sight Leak Plugged”
“T-Faceout for Apparel”
“Grid Backdrop for Cookware”
“Expanded Metal as Display Surface”For Cooler Door and related merchandising SEE…
“Cooler Door Lime Cross Sell”
“Over-Door-Mount for Coolers“
“Eggo Syrup Sold on Cooler Door“
“Hot Cooler Door Cross Sell“
“Coffin Case Median Cross Sell Grid“ (This Post)See all concepts visually on a Pinterest Board at
“Cooler Door and Related Cross Sells“For broader cooler fixture coverage SEE…
“Wire Fencing in Refrigerated Retail”
“Soviet-Era Freezer Fixtures?“
“Kielbasa Shelf Management”
“Curbs as Shelf Management”
“Individual Serving Wire Baskets”
“6-Foot Coffin-Case Bridge”
“Coffin Case Median Cross-Sell Grid“
“Sophisticated Yet Simple Cooler Signage“
“Store-Made Quality Promise“
“Health Conscious Cooler Signage“
“Country of Origin Sign Add-On“
“How to Merchandise Cooler Mold“
“Cooler Door Lime Cross Sell“
“Asian Pear Literature on S-Hook”
“Dr. Richter’s Guide to Fresh Produce“For cooler merchandising humor SEE…
“Chinese Wieners On Sale”
“How To Keep Fashions Fresh”For a great selection of Grid posts see…
“Curved Grid and Grid Hook“
“V-Back Loop Hook for Grid“
“Diagonal Grid with Custom Hook”
“Speaker Platforms for Wire Grid“
“Grid Backplates: Plate vs Wire”
“Green Grid Hosts Grey All Wire Hooks“
“Corded, Drop-Shadowed, 4″ Grid”
“V-Back Grid Display Hook”
“Butt Welded J-Hook for Grid“
“Pin-Up Hook for Wire Grid.“
“Hybrid Grid / Bar Hook“
“Rare Anti-Sweep Grid Hook“
“Malleable Aluminum Grid Hooks”
“Grid Hook Lacks Grid”
“Zip-Tied Grid Hook”
“Grid Hook on Inverted Basket“
“Primitive But Creative Display”
“Grid Backplate Transforms Display“
“Elbow Faceout for Grid Turns Right Angle“
“Grid-Based Open Wire Shelf“
“Coffin Case Median Grid“
“Boots Hanging or Free-Standing“
“Savvy Auto Salon Sells Via Grid“
“Baseball Bals Tethered to Grid“
“Hang Tag As Grid Back Tag“
“Umbrella Waterfall Rack for Grid“
“Pin-Up Hook as Grid Mount”For a Pinterest Board visual summary see…
“Hooks: Grid Concepts and Hooks in Retail“