Coffin Case Median Gridwall Display

Coffin Case Median Gridwall Display

Having studied and worked under an architect, I am fascinated by the design principles that create interesting environments for people.  For one, it is not an endless view to infinity that is interesting.  Rather it is the modulation of space, moving from a tight, intimate space, rounding a corner, and THEN being surprised with a vista. This happens in retail environments too. Shopping in enclosed, protected, human-scale aisles, then turning the corner and being presented a broad spacious boulevard … double banks of coffin cases in a processional way stretching on into the distance … or in most cases back to the scrumptious treats of the deli department. Comparatively you have now entered a huge linear open space akin to Park Avenue, NYC.  But such a prime and impactful refrigerated retail plaza is valuable merchandising real estate.  How to use it without destroying the effect … like the visual pollution of placing billboards in the middle of the Palisades Parkway?

This cross-merchandising Coffin Case Median Gridwall Display offers a possible approach.  It is low enough to not obstruct the view, and as an open grid, light enough in profile to have less visual mass than other display possibilities. If one HAD to more intensely merchandise the coffin case aisle, you might consider a “visually open” solution like this.

For “sight leak” situations see…

Sight Leak Through a Grid
Diagonal Grid with Custom Hook
Selling Bikinis in the Snow
Baseball Bats Tethered to Grid
Volleyballs Perch on Slatwire Hooks
Wire Shelf Sight Leak”
Hangers as Display Fixtures

For other direct comparisons of visibility see…

Dazzle Paint Retail Camouflage
No Dazzle Camouflage Paint Here

For positive use of “sight leak” visit…

See-Thru Retail Sign Strategy
Coffin Case Median Grid

For “sight leak mitigation” strategies see…

In-Store Sight Leak Plugged
T-Faceout for Apparel
Grid Backdrop for Cookware
Expanded Metal as Display Surface

For Cooler Door and related merchandising see…

Cooler Door Lime Cross Sell
Over-Door-Mount for Coolers
Eggo Syrup Sold on Cooler Door
Hot Cooler Door Cross Sell
Coffin Case Median Gridwall Display “ (This Post)

See all concepts visually on a Pinterest Board at

Cooler Door and Related Cross Sells

For broader cooler fixture coverage SEE…

Wire Fencing in Refrigerated Retail
Soviet-Era Freezer Fixtures?
Kielbasa Shelf Management
Curbs as Shelf Management
Individual Serving Wire Baskets
6-Foot Coffin-Case Bridge
Coffin Case Median Cross-Sell Grid
Sophisticated Yet Simple Cooler Signage
Store-Made Quality Promise
Health Conscious Cooler Signage
Country of Origin Sign Add-On
How to Merchandise Cooler Mold
Cooler Door Lime Cross Sell
Asian Pear Literature on S-Hook
Dr. Richter’s Guide to Fresh Produce

For cooler merchandising humor SEE…
Chinese Wieners On Sale
How To Keep Fashions Fresh

For a great selection of Grid posts see…

Curved Grid and Grid Hook
V-Back Loop Hook for Grid
Diagonal Grid with Custom Hook
Speaker Platforms for Wire Grid
Grid Backplates: Plate vs Wire
Green Grid Hosts Grey All Wire Hooks
Corded, Drop-Shadowed, 4″ Grid
V-Back Grid Display Hook
Butt Welded J-Hook for Grid
Pin-Up Hook for Wire Grid.
Hybrid Grid / Bar Hook
Rare Anti-Sweep Grid Hook
Malleable Aluminum Grid Hooks
Grid Hook Lacks Grid
Zip-Tied Grid Hook
Grid Hook on Inverted Basket
Primitive But Creative Display
Grid Backplate Transforms Display
Elbow Faceout for Grid Turns Right Angle
Grid-Based Open Wire Shelf
Coffin Case Median Grid
Boots Hanging or Free-Standing
Savvy Auto Salon Sells Via Grid
Baseball Bals Tethered to Grid
Hang Tag As Grid Back Tag
Umbrella Waterfall Rack for Grid
Pin-Up Hook as Grid Mount

For a Pinterest Board visual summary see…

Hooks: Grid Concepts and Hooks in Retail

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