Inverted Endless Baskets

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Inverted Endless Baskets

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Here is an example of “Guerilla Marketing” in the dollar-store retail channel. Guerilla Marketing is an unconventional system of promotion that relies on time, energy and imagination rather than a big marketing budget. Here what are normally known as endless baskets or dump bins are impromptuly inverted to make an informal endcap rack for merchandising mops and brooms. True that it is not very pretty, but the dishevelled appearance adds to the “just arrived, on sale, and selling fast” look. And surely there was no time lost in getting discounted items out on the selling floor without added fixturing cost. Ugly? Maybe. Effective in selling cheap goods without delay or setup cost? Probably. And after the promotion, the Endless Basket is returned to normal dump bin duty.

For a accessorizing this innovation SEE…
“Grid Hook on Inverted Basket.”
For additional rack layouts SEE…
“Stickball Bats in Slatwire Racks“
“Golf Rack Upstages Others”
“Tiki Torch Display Kaizen”
“Selling Carpets by the Crate”
“Beach Umbrella Gondola Rack“
For other items that demand a specific rack SEE…
“Cane Fixturing Conundrum“
“Ironing Board Merchandiser“
For another Guerrilla Marketing approach to racks…
“PVC Quivers for Retail“
For a Pinterest Board visual index to Endless Basket SEE…
“Retail Uses of Endless Basket“
For a wide range of implementations BROWSE…
“Basket Bypasses Gondola Upright”
“Super-Duty Endless Basket”
“Endless Basket Keeper Solutions”
“Baseline Bulk Endless Basket”
“Bulking Up Endless Basket”
“Skeins via Endless Basket”
“End-of-Season Endless Basket”
“Luminaria in Endless Basket”
“Endless Basket Vends Bakeware“
“Halloween Fixturing Traditions”
“Endless Basket Do’s and Don’ts”
“Endless not Bottomless Basket”
“Endless Candy in Endless Basket”
“Electrical Boxes in Endless Basket”
“Electrical Conduit in Endless Basket”
“Endless Basket Campout”
“Endless Basket Back-to-School”
“Foam Forms in Endless Basket”
Or just SEARCH “Silly” for other unusual fixture posts that might bring a smile.