Guerilla_Marketing_Fixture

Here is an example of “Guerilla Marketing” in the dollar-store retail channel. Guerilla Marketing is an unconventional system of promotion that relies on time, energy and imagination rather than a big marketing budget. Here what are normally known as endless baskets or dump bins are impromptuly inverted to make an informal endcap rack for merchandising mops and brooms. True that it is not very pretty, but the dishevelled appearance adds to the “just arrived, on sale, and selling fast” look. And surely there was no time lost in getting discounted items out on the selling floor without added fixturing cost. Ugly? Maybe. Effective in selling cheap goods without delay or setup cost? Probably. And after the promotion, the Endless Basket is returned to normal dump bin duty.

For a accessorizing this innovation SEE…
Grid Hook on Inverted Basket.”

For additional rack layouts SEE…
Stickball Bats in Slatwire Racks
Golf Rack Upstages Others
Tiki Torch Display Kaizen
Selling Carpets by the Crate
Beach Umbrella Gondola Rack

For other items that demand a specific rack SEE…
Cane Fixturing Conundrum
Ironing Board Merchandiser

For another Guerrilla Marketing approach to racks…
PVC Quivers for Retail

For a Pinterest Board visual index to Endless Basket SEE…
Retail Uses of Endless Basket

For a wide range of implementations BROWSE…
Basket Bypasses Gondola Upright
Super-Duty Endless Basket
Endless Basket Keeper Solutions
Baseline Bulk Endless Basket
Bulking Up Endless Basket
Skeins via Endless Basket
End-of-Season Endless Basket
Luminaria in Endless Basket
Endless Basket Vends Bakeware
Halloween Fixturing Traditions
Endless Basket Do’s and Don’ts
Endless not Bottomless Basket
Endless Candy in Endless Basket
Electrical Boxes in Endless Basket
Electrical Conduit in Endless Basket
Endless Basket Campout
Endless Basket Back-to-School
Foam Forms in Endless Basket

Or just SEARCH “Silly” for other unusual fixture posts that might bring a smile.