What a sharp concept!  Imagine the ambiance of leisurely shopping the grocery aisles with a delicious steaming cappuccino in a cup holder close at hand!  Imagine the increased sales at the In-Store Coffee Bar! As defined on the “About” page, this is a great idea that could be an unsung fixture hero in the shopping experience. Is it a true point-of-purchase fixture? I don’t know.  But it should be mounted on every smart retailer’s carts … or at least the retailers with In-Store Coffee Bars and easy beverage purchases near the entrance. Even Macys sells bottled water at the Customer Service counters … branded with the Macys Star, none-the-less.

For alternate cart and cart cup holder strategies see…
Cart Cup Holder Cuts Caffeine
Shopping Cart Cup Amenity
Second Gen Cart & Cup Holder
Tiny Cart for Short Shopping Lists
Don’t Bag the Baby Cart Warning
Amenity as Retail Selling Point

For a Pinterest Board photo summary see…
Amenities: Carts and Cart Conveniences

SEARCH “Amenity” for fixtures that add to retail identity and ambiance through comfort. SEARCH “Silly” for not-so-serious display ideas.