Brilliant Shopping Cart Branding At Dollar General
What a sharp concept! Imagine the ambiance of leisurely shopping the grocery aisles with a delicious steaming cappuccino in a cup holder close at hand! Imagine the increased sales at the In-Store Coffee Bar! As defined on the “About” page, this is a great idea that could be an unsung fixture hero in the shopping experience. Is it a true point-of-purchase fixture? I don’t know. But it should be mounted on every smart retailer’s carts … or at least the retailers with In-Store Coffee Bars and easy beverage purchases near the entrance. Even Macys sells bottled water at the Customer Service counters … branded with the Macys Star, none-the-less.
For alternate cart and cart cup holder strategies see…
“Cart Cup Holder Cuts Caffeine”
“Shopping Cart Cup Amenity”
“Second Gen Cart & Cup Holder”
“Tiny Cart for Short Shopping Lists”
“Don’t Bag the Baby Cart Warning”
“Amenity as Retail Selling Point“For a Pinterest Board photo summary see…
“Amenities: Carts and Cart Conveniences”SEARCH “Amenity” for fixtures that add to retail identity and ambiance through comfort. SEARCH “Silly” for not-so-serious display ideas.
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